Indranil Chakraborty runs StoryWorks, that helps organisations and leaders harness the power of stories to create and deliver impactful messages. He has spent two decades of experience leading teams and driving change at reputed firms such as Unilever, Tata Group and Mahindra & Mahindra. 

He is the author of the book "Stories at Work - Unlock the secret to Business Storytelling” published recently by Penguin Random House. In our conversation, we talk at length about some of the insights in the book. Indranil first demystifies the term “Business Storytelling” and distinguishes it from other forms of storytelling.  We then discuss other elements including how one should listen to stories and collect them systematically, the different applications of story telling, how story telling bridges the asymmetry that often exists due to the "curse of knowledge”, how one can build deeper relationships through stories, how we can bake in the story-telling habit in our life and more. 

The lessons from this conversation could be relevant to a range of people. But specifically, This conversation is likely to be specifically relevant to four constituents. 1) Entrepreneurs that are trying to build a certain culture in their company; 2) CEOs that are trying to mobilise the organisation around a certain set of values and a certain vision; 3) HR leaders who are looking to drive change in the organisation; 4) parents who are looking to connect more with their children.

Published in Nov 2018