Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing and e-commerce.

His book - “A Human’s guide to Machine Intelligence” has recently  been published by Penguin Randomhouse in India. The book is a comprehensive overview of the impact of AI and ML on our lives. It is written in simple language and is accessible, relevant and insightful even if you are not tech-savvy and familiar with AI, ML and related topics. The book delves into various implications of AI and ML including how we should think about consuming content, making decisions, diversifying our perspectives, solving for privacy while benefiting from the convenience of AI and more.

We spoke about some of these elements and discussed how we should think about staying relevant in a world of exponential change that human beings are not prepared to process and make sense of. Albert Allen Bartlett (Professor of Physics) famously says “The greatest shortcoming of the human race is our inability to understand the exponential function”.

Published in May 2019.